is what we do at BoaterRated.com. This is a great article from Inc. magazine that goes into depth about what a referral network is and isn’t, and how to get the most out of it. Many businesses, not just marine businesses, are really good at what they do, but they hit a wall on growth and don’t use available tools to get past that wall. We’ve all experienced it at one point or another, I’m sure.
To get you started, here’s the lead-in to the article:
Customer referrals are one of the most powerful selling and marketing tools available. In fact, the best source of new business is a referral from a satisfied customer. According to Forrester Research, 71 percent of online shoppers read reviews before buying. Other studies also show that customers also say that referrals are of the utmost importance in determining who they buy from and what they buy.
Given the business potential from garnering customer referrals, it’s important to know how to get good word of mouth from your regulars. Being able to build a high percentage of business from customers, and even prospects, through referrals is an enviable characteristic of exceptional sales professionals. There is an art to asking for referrals – and getting them.
If we at BoaterRated can help you get this going, please don’t hesitate to reach out to us at firstname.lastname@example.org. Business is tough enough these days. Let’s grow yours….