If you own or work for a marine business, check out our blog post New Year’s Resolution: Don’t Fear Online Reviews that was published on the Boating Industry website. We still hear boating business owners express trepidation about the prospect of being reviewed online by their customers. In our Boating Industry Guest Blog post, we provide some insights into why you can leave your fears behind and resolve to embrace online reviews in 2012.
If you need even more convincing, check out our post A Milestone – or a Dispute Resolved. Whatever your attitude toward online reviews, your customers are talking about you. Use the power of the web to help your fans generate positive word of mouth about your business and don’t sweat over the possibility of a negative review. A negative review, if you ever get one, is an opportunity both to improve your customer service going forward and to win a customer for life, turning him or her into your best advocate.